Steps Essential For Building an MVP
Step 1: Define the Problem Clearly
Validating the problem is the first item in your MVP development checklist, because everything else depends on solving a real need. Every MVP begins with a problem, but most founders assume what the problem is, instead of proving it. The truth is, the idea will not matter until real people are not struggling with the same challenge. The best way to define the problem is to step into the world of the potential users.
Start by paying attention to what people are already complaining about. Competitor reviews on sites like G2 or the App Store are full of frustrated voices pointing out what’s broken, missing, or overpriced. These reviews are essentially free customer research that can reveal patterns worth solving.
The point of this stage isn’t to validate your solution, but rather to validate that the problem exists and matters.
Before moving ahead, make sure you have:
- Seen the same problem repeated more than once.
- Written a one-line problem statement (without your solution)
Step 2: Understanding the Target Audience
Once you’ve identified the real problem, the next step is to figure out exactly who is facing it. This may sound very simple, but it is where many startups go wrong as they try to build for everyone and end up resonating with no one. There is no need for an MVP to serve the entire market; it should focus on winning over the people who need a quick solution to the problem you are solving.
Select a particular audience you are solving the problem for, and do not just stop at the demographics, like their age or job title. Dig in deeper to understand their behavior, what frustrates them the most, and where they look for solutions. Conversations like these with the right people can help with more clarity than any other market research report. The goal is to be able to answer, with confidence, “If I build this MVP, I already know the first hundred people who would try it.”
If there is still a problem in finding the first hundred users, the MVP being created is probably too vague. The more clearly you define your early audience, the greater the chance that your MVP will hit back.
Before moving ahead, make sure you have:
- Talked to at least 5–10 people facing the problem.
- Narrowed your audience to a specific niche instead of “everyone”.
Step 3: Map Out The Core Features
This mostly turns out to be a step that consumes most of the time for many founders. As a founder, one can see endless possibilities for their product, but an MVP is not supposed to have it all; it is just supposed to do one thing well.
An MVP should only include the essential features; everything else, like analytics, dashboards, integrations, and custom themes, comes in the later part. List out only the features that solve your core problem, and only those features will turn out to be a part of an MVP.
If your MVP requires complex functionality, consider partnering for custom application development services to build these features efficiently.
Before moving ahead, make sure you have:
- A clear description of what your MVP will and will NOT include.
- A smaller list of only 1–2 features that directly solve the main problem.
Step 4: Study The Competition
It turns out to be a good sign, in case there are competitors that exist to solve the same problem. But this does not mean to just copy them; instead, the main job you can do as a founder is to identify what is missing.
Study their websites, pricing models, and customer reviews. Look for consistent complaints: maybe their product is too expensive, too complicated, or doesn’t focus on the right group. That gap is your opportunity.
Also, do not feel discouraged, in case you find big players. The main advantage you should serve as a startup is speed, focus, and the ability to solve a smaller niche better.
Before moving ahead, make sure you have:
- Looked at at least 2–3 competing products closely.
- Note down what users like and dislike about the competitor’s product.
- Identified one small but clear way your MVP will be different
Step 5: Choose How You Will Build
This turns out to be the step where founders complicate things the most. Most of the founders think that they need a big team of engineers to bring their idea into reality. But the truth is, today you can launch faster than ever with no-code or low-code tools like Bubble, Glide, or Webflow.
The right choice of the tool depends on your skills and idea:
- No-code tools → fastest way to launch, ideal for simple apps or marketplaces
- Low-code tools → good balance if you need some customization
- Custom code → only if your MVP requires deep tech (like AI, security, or data-heavy systems)
The main thing for founders to keep in mind during this step is to choose the fastest tool to test their idea. If it is taking months for the simplest version to be built, then you’re product is already off track.
Before moving ahead, make sure you have:
- Choose the simplest tech stack or toolset for your MVP.
- Prioritized speed over perfection.
- Set a short timeline (think weeks, not months)
Step 6: Prototype Before Building
Prototypes help in saving time and money. Instead of jumping into the code directly, try creating a rough version of your product. This can be clickable designs in Figma, a wireframe, or as simple as a paper sketch.
Show your prototype to potential users. Watch how they react. Do they understand it immediately? Do they get stuck? If the idea doesn’t make sense as a prototype, coding won’t magically fix it.
Once you start refining your MVP based on user feedback, you’ll eventually face the question: when does an MVP become a full product? This is where the distinction between MVP vs MMP becomes critical. An MVP helps you test assumptions quickly, while an MMP (Minimum Marketable Product) is the stage where your product is polished enough for a larger market launch.
Before moving ahead, make sure you have:
- Created a simple, clickable prototype (or sketches if needed)
- Tested it with at least 5 people who match your target audience.
- Noted down confusion points or feedback to fix.
Step 7: Build The MVP
Once the prototype is designed and addresses the needs of your target audience, you are ready to build your MVP. One thing to keep in mind while working on MVP is to make sure that it is not your final product; rather, it is the first version that proves your idea. The main focus of the MVP should only be on solving the core problem. Forget about logos, fancy designs, or any other extra features.
An MVP should feel “too simple”. In case while building an MVP, you are trying to impress people with design, polish, etc., then in that case, you are probably focusing on the wrong thing. The real test is: does it solve the problem?
Before moving ahead, make sure you have:
- Built only the essential feature(s) identified earlier.
- Kept the design clean and functional, not flashy.
- Tested that the core function works properly.
Step 8: Test With Early Users
The real learning begins at this stage, as the MVP is finally in the hands of users. Testing with early adopters isn’t just about asking whether they like it; rather, it is mainly about observing their behavior: do they come back to use it again, do they recommend it to friends, or do they simply forget about it after the first try?”
Honest feedback is like gold, even if it hurts. If nobody cares about the product, that is not a sign of failure; instead, it is a signal to adjust the problem, audience, and even the features before the product reaches the entire market.
Before moving ahead, make sure you have:
- Released your MVP to a small group of early adopters.
- Collected both feedback and real usage data.
- Identified whether people truly find value in it.
Step 9: Launch and Improve
Once the early test is found to be successful, it is then time to move to the next stage, which is launching the MVP to a bigger audience, but this launch should not be seen as a finish line; instead, it is a process of learning.
The MVP at this stage is released more widely, and observed how people react to it. At this stage, it turns out important for the founders to resist their temptation to add ten new features; instead, they should focus on what is already working and fix what is broken.
Remember that the best products are shaped by user feedback and not by the founder’s assumption.
Before moving ahead, make sure you have:
- Launched your MVP to a wider group.
- Gathered feedback from actual usage (not just opinions).
- Made small, steady improvements instead of big overhauls.
Step 10: Plan For Growth
Once the MVP is solving problems for real people, it is now time to think bigger. This is the time when you can start building features, scaling your infrastructure, and shaping the business model.
But it is very important to keep in mind that growth is slow and intentional. If the product is scaled too early, it can multiply the problems. The best founders always work on getting the foundation right, which includes steady usage, happy customers, and clear direction.
Before moving ahead, make sure you have:
- Proof that people regularly use and value your MVP.
- A clear idea of the next features users are asking for.
- A simple roadmap for scaling step by step.
At this stage, services like DevOps consulting services play a key role in ensuring smooth deployment, scalability, and system reliability.